Case Studies

Real Results, Real Clients

We don't share vanity metrics. Every case study shows the problem, the solution, and the actual numbers.

Conversion Tracking · Google Ads · CAPI

The GP Service

Healthcare / Private GP

40% drop in cost-per-lead within 60 days

The Problem

The GP Service was running Google Ads but had no reliable way to track which campaigns were driving bookings. Ad spend was increasing with no clear signal on ROI.

What We Did

We implemented a full conversion tracking pipeline: GA4, Google Tag Manager, Google Ads conversion tracking, and Meta CAPI. We rebuilt their Google Ads account structure from scratch and set up automated reporting.

↓ 40%

Cost-Per-Lead

↑ 3.2×

Conversion Rate

99%+

Tracking Accuracy

Website · SEO · Google Ads

ProBuild Contractors

Construction & Trades

First page Google rankings in 3 months

The Problem

ProBuild had no website and was relying entirely on word-of-mouth. They wanted to expand into new areas and generate consistent inbound leads.

What We Did

We designed and built a 5-page Next.js website, set up a Google Ads campaign targeting their service areas, and implemented local SEO to help them rank in Google Maps.

↑ 180%

Organic Traffic

↑ 12 → 34

Monthly Leads

Top 3

Google Maps Rank

Meta Ads · Email Automation · Shopify

LUXE Skincare

E-Commerce / Beauty

ROAS improved from 1.8× to 4.2× in 90 days

The Problem

LUXE was spending on Meta Ads but their ROAS had dropped after the iOS 14 changes. They needed better tracking and a smarter creative strategy.

What We Did

We set up Conversions API (CAPI) to recover lost signal, restructured their Meta campaigns with proper TOF/MOF/BOF funnels, and built email automation sequences for abandoned cart and post-purchase.

1.8× → 4.2×

ROAS

↑ 28%

Email Revenue

↓ 35%

CPA

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